Travel agencies may hold group space on select sailings. When available, that can mean a different fare, added amenities or other value compared with booking the same cruise directly at the public rate.
If group space exists on a sailing, an individual cabin may sometimes be booked into it.
There is no guarantee that every cruise has a better group rate, so I check the actual sailing.
A lower fare is useful, but onboard credit, deposits, package pricing and cabin location can also affect the better choice.
I can check fares, group space, cabin choices and package value for the cruise you are considering.